Nowadays, the handicraft sector is a growing enterprise. So, if you’re thinking of starting a handicraft business, this is a long-term investment that requires a small business loan which can be procured under PM Svanidhi Scheme and CGTMSE.

Is it difficult for you to start a business or are you of a relatively young age? People’s preferences are driving the growth of the handicraft business. People are fond of collecting antiques of all kinds. People like collecting cultural and ancient artifacts in their entirety. 

Now that the industry is changing and the current generation expects everything to be available at the touch of a button, online shopping has created enormous chances for this niche market to do business from home.

Every business has the potential to go online, so why not a handicraft business? Take up a small business loan without fear and start it. However, many additional considerations must be addressed before launching a firm. Replica Nautilus 5980/1R-001 Patek Philippe

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9 Steps to Start Handicrafts Startup Company

Here are 9 Steps to Launching Your Own Handicrafts startup company.

A Market Analysis

Because all firms begin with demand, a market survey must be conducted before beginning real production. Textiles & handlooms, Jewellery, clothes & accessories, Carpets, leather goods, paintings, garments, paper products, furniture, Zardozi, and other types of handicrafts can be listed, so which kind is more in demand in which location.

This will aid in target marketing and product customization based on the customer’s preferred online buying method. Market research collects information on the target market, such as price patterns, competitive analysis, and other relevant information.

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Pricing details such as how much a buyer will pay on a certain item or what features or variety they expect in a particular product may be known.

Pricing policy

Pricing things is one of the most difficult challenges for e-commerce companies. A product’s pricing should not only be appealing to customers, but it should also make a profit for the company. They might employ any of the following strategies:

  • Basket-based pricing – It encourages customers to purchase a larger quantity of items at once. It displays personalized offers to clients when they are making a purchase. As a result, the basket size is raised, increasing overall earnings.
  • Priced cheaper than a competitor– People typically compare prices when purchasing online, so keeping our prices lower than our competitors is an excellent tactic.
  • Quick delivery strategy – If clients are guaranteed that the item will be delivered fast, such as the following day or within 48 hours, chances are that they will buy it.
  • Real-time pricing optimization– Other tactics, such as raising the price of a popular product based on recent purchase behavior, may be necessary.

Brand Image

People nowadays are willing to pay a fair amount for a quality product. As a result, it’s just a question of brand image that draws buyers to the items. In small firms, a proper branding strategy is required to develop a corporate image.

A digital image is created by a catchy name, slogan, logo, and product photographs. Because buyers are hesitant to trust a new brand, its branding must tie the product to personal experiences. 

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Organizing the store

Now that you have the product and consumer information available, you can choose the platform you wish to sell the items. You could construct your website because it’s not that tough to make one yourself these days.

You may test it by hiring an expert to create it according to the website’s requirements at a low cost. You can also take a small business loan under PM Svanidhi Scheme and CGTMSE to aid you in this endeavor. Get to know more about it here.

Another small business concept is to sell your items on already established marketplaces. To do so, you’ll need to make an account and publish your products there.

Amazon, Bazaar, and Flipkart are just a few examples. Aside from these large retailers, you might choose a marketplace specializing in handicrafts and other specialty items.

Reasonable prices

Companies must properly brand their items to obtain the most orders because there are so many merchants on online shopping platforms and so much rivalry.

Shoppers often examine the pricing of items across different portals and choose to buy from those that provide the most value for the least money. As a result, several rate techniques should be employed.

Modes of payment

Cash on delivery (COD) or online payment methods like Google Pay or PAYTM might be accepted by sellers. To ensure secure transactions, the payment gateway should be secure. PayPal may be an alternative for overseas clients.

Permission from the government

Product listing on online marketplaces necessitates the details of various permissions and licenses, such as GST certifications, manufacturing licenses, and shop acts, among others.

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While this can be easily obtained through their agents, there are costs to consider. Permissions can be obtained from a variety of municipal agencies or obtained online.


The mere fact that a product is posted on a platform does not ensure that it will sell. When a consumer searches for a product in the same category, it should appear in the first few rows to view it and make purchasing decisions. Only goods with a high rating, star rating, or popularity are easily seen.

As a result, a dedicated team of employees must collect feedback from existing consumers or invite prospective customers to give input on the product. It might be a star rating or a written review with photos of the customer’s experience.

Issues with delivery

Because handcraft is frequently a fragile object, putting it in a break-proof package is also a difficulty. It should be easy to transport and arrive at the consumer in good condition. To appropriately box items, the seller may need to reconsider some of their ideas.


There’s no need to hunt for new company ideas anymore! To start an online handicraft company and establish your presence in the market, follow these nine steps!

If you have an issue with financing your startup, consider taking a small business loan from Ziploan. When you secure a business loan from ZipLoan, you can access a multitude of features such as Easy Funding, Flexible Repayment, and Online Loan Application.

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