Kirana store is a platform to cater to different needs of the consumers. It has a catalogue of products which is required by different groups of consumers. Additionally, Kirana stores are mostly present at every corner of the street, which makes the competition very high.
So, in order to sell more and earn large profits, as a Kirana store owner you must know a few tips and tricks that their competitors don’t know. It will help you have a competitive edge over the competitors.
In today’s post, we are going to share seven business mantras for the store owner to increase profits by 20-30% instantly.
Smart Business Tips & Tricks for Kirana Store in 2020
Take your Kirana Store Online
Today, everyone is busy in their life. In their extremely busy schedule, they don’t get enough time to spend with their family.
They don’t even get to spend quality time during the weekends with their families as they have to go shopping for household things. To avoid such a scenario, most people these days have opted for online shopping.
A study found, that 170 million people in India are expected to shop online in 2020. That’s huge, isn’t it?
You can find anything you want online, whether it is a truck, bike, or a needle. Everything available online, so should you Kirana store too.
So, you can also think of taking your Kirana store online. The online Kirana store is not a new concept. Many store owners have started selling their products online, and you can opt for the same as well.
To aware to clients, you can promote your online Kirana store on social media, run paid Facebook campaigns, start a blog, etc.
Open Store on Weekends
Some store owners have a fixed timing to open their store, say from 9 AM to 8 PM, even though they live nearby. You can open your Kirana shop at 8 AM and close it at 10 PM.
Also, you can open the store on Sundays and the other holidays to get higher sales. It is evident that while other store owners would be busy sleeping or having fun, you are selling and making profits.
This will also help in having more loyal customers who would sing praises about you and bring you more sales through word of mouth.
Also, most of the customers tend to make most of their purchases on weekends as they only get the time from their busy schedule then only.
To go online, you can list your store on various online shopping websites like Amazon. You can register your shop there, and if anyone purchases the products available on your website, you can parcel the same to them.
In addition to listing your store online, you can also have your own website. This will allow your regular customers to shop with you from the comfort of their home. You can also allow them to buy from your store through a phone call.
On your website, you can make the best use of good and HD pictures. You can also use the SEO and online marketing tactics to get traffic on the website. Here, you need to understand that the prices of most of the vegetables and other items change daily.
So you need to update them accordingly. You can also update the products daily on your website. Online business will help you buy inventory on credit and pay your suppliers once the products are sold.
Also Read: Digital Marketing for SMEs
Competition & Competitors
Before setting up a Kirana store, assessing the competition in the locality is very important. It is not always a good option to start the store in the near locality.
Also, it is not a bad idea of opening a Kirana shop at a location where there are already ten other competitors if there is still an opportunity of catering a large number of population. The only need here is to evaluate the opportunities.
For this, you can perform research and look for opportunities. You can also research your competitors and see what all tactics they adopt.
Many shop owners would think that the best way for customer engagement is advertisement and marketing. However, if we talk about a Kirana store business, the way is to talk to every customer nicely, no matter if it is a kid, elder, or age.
A one-to-one conversation coming directly from the owner of the shop impacts more significant than Social Media or anything for that matter.
Also, consistency in communication should also be maintained- it builds brand image. In addition to this, you can also offer discounts on the products. Discounts are also one of the best ways to attract customers. In fact, it will also lead to the customers buying more products from you.
Understand Customer Preference
Understanding customer preference is very important. When customers come for some petty product, they generally do not care about the brand.
And are mostly like, any brand will do if asked. In situations like these, it is preferable that you know the customer preferences and sells the brand that the customer’s family generally buy.
Upon feeling that you know all their likes and dislikes, the customer would have more trust in you and your store. And they will come again and again in your shop.
A few other additional services, such as delivering products to the customer’s houses during breaks or at night would look a great effort on your part.
You can also ask the customers to return products as well if they find them defected. This gives a good impact.
All the above said business mantras would help you to increase your business and earn 20-30% profit.
And to be prepared for it with inventory, you can avail a Kirana store business loan from us. We offer loans for business at the most competitive interest rate and minimal documentation.
Additionally, you can also apply for the business loan through our online App where you can also upload your cash transactions to get a bigger amount of business loans. The App also sends you a reminder when the payment is due to the creditors.