Business Trends – with just one and a half month is left for New Year and many people are looking for business trends for 2019. And why not, no matter what the year is, the business must go on successfully. In this blog, we shall discuss the 3 business trends that will make big in the coming year, 2019.
As a businessman, it is important for you to find the ongoing business trends in the market. And also the business trends which will make big in the coming year – 2019. It is important to keep yourself updated with the buzz in the market.
While we have just one and a half month left through 2018, let’s take a look at 3 business trends that are doing well in this year and will certainly do good in the coming year as well.
Technology is present everywhere and has taken the world by storm! The customers these days are becoming tech-savvy. They want every business to be present online and deliver its services online effectively. They also want businesses to respond to their queries promptly. This simply means that businesses must adopt the technology for doing business. Also for reaching more customers and leaving the boundations of geography behind.
Many businesses have now shifted to SMAC – Social, Mobile, Analytic, and Cloud. They are getting online, starting their websites, exploring cloud-based solutions, and using marketing tools. So, if you are lagging behind in adopting the technology, it is high time for you to do so.
Employing digital marketing and online marketing is another ongoing trend in the market. It has not only helped the businesses to increase sales but also to grow and expand. One of the best marketing strategies employed by most of the businesses is having an online presence in terms of website and social media pages. It has helped many businesses in the expansion.
Apart from an online presence, marketing also includes advertising and promotions. Now, if you are a small business, it is not necessary for you to have a marketing team or department or hire a big digital marketing agency to help you. If you are a local business, your marketing strategies can include the following:
- Website (Online Presence)
- Social Media Pages
- Email Marketing (or Message Marketing)
- Discount Offers (Like Buy 2 get 1)
The nature of marketing is telling your customers that your brand and company exists in the world and they can use your products and services as well. In addition, it also conveys the benefits and USPs of your products. So, marketing will certainly be one among the big business trends in 2019.
Alternate Financing Platforms
As it is said that the world of business is uncertain. So, it might witness a paucity of funds or an expansion opportunity at any time. In the current time, a number of MSMEs and startups are growing in India. And with their growth, there is a high demand for business loans as well.
However, the existing traditional loan lenders are not able to meet this requirement. Additionally, their loan eligibility criteria are very stringent and most businesses are not able to meet them. These traditional loan lenders take ample time to process a loan application. Moreover, the interest rates offered by them are also very high.
Well, the good news here is that there are many alternative financing platforms emerged this year. These platforms are emerging business trends of 2018. These platforms, such as NBFCs and online lenders are making it easier for the borrowers to avail credit. Also, their business loans are quick and affordable. From offering business loans at the minimal documentation to processing loan application fast, alternate financing platforms are certainly making applying and availing a business loan convenient.
Overall, 2018-2019 business trends online promise a positive environment for business. And now that you know them, you can take their full advantage to expand your business and take it to new heights.
ZipLoan is an RBI registered NBFCs that aims to help small businesses with their specially designed SME and MSME loans. ZipLoan offers collateral-free business loans at competitive interest rates and minimal documentation. You can apply for a business loan and upload the PDFs of all the required documents online.