If you are reading this post, you want to increase your sales in this festive season. The holiday season is one of the best times to rejuvenate the business. More and more consumers are willing to spend during this period than at any other time of the year. If you are a small business owner, then a small business loan is sufficient to expand.

There are myriad business loans that are available in the market right now, aimed at assisting business owners, get ready for the sales onslaught. Even MSME loans and CGTMSE loans are designed to help these business owners prepare for the challenge. 

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Here are 17 Proven Ways to Boost Festive Sales & Revenue in 2021 

Start preparing 

One has to be prepared to rev up the effort to take full advantage of vacation sales. There is a lot of work that needs to be done about inventory management, launching new products, installing new machinery et al. One of the instances where most fail is at the preparation stage. 

Create a Sales Program 

Once the infrastructural needs have been fulfilled, a sales program has to be created. The world has to be aware of all the things that are on offer.  

Look out for marketing channels 

This goes simultaneously with the creation of the sales program. Thorough research has to be done regarding the marketing channels that are to be used to promote your establishment. Marketing and advertising one’s business is long-drawn and costly too. A business loan or an MSME loan can help the cause.  

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Post COVID world 

The new normal is fraught with restrictions and limitations. A post-COVID-19 world is seemingly different from the one previous to it. Hence, that has to be kept in mind. Keep your customers safe as well as promote good health and wellbeing. 

Rev up the website 

The virtual world is an ideal place to display your products and make people aware. That is the reason why social marketing is in vogue. Create an attractive website, make it easy to navigate and start marketing it.  

Scalability in an instant 

Once the sales start shoring up and the queue in front of the shop lengthens, you as the business owner should have the scalable back up ready. One has to start planning for this scenario and it cannot be missed at any cost. 

Limited Stock sales 

This is one of the marketing gimmicks that most businesses try, run a limited sales program. They base their future sales and marketing programs based on these runs. 


Who doesn’t love gifts and freebies? Provide add on takeaways on certain purchases. This boosts sales. 


This is akin to freebies; discounts are something most consumers look forward to. Look at how the other big businesses do it and try to create one for yours too. 

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Add Virtual Reality to the website 

Make the website a fun place. Add Virtual Reality to make it more interactive and engaging.  

Social Media Marketing 

While this is a part of the marketing strategy, target specific social media channels like Facebook, Instagram and Twitter. These two attract the most number of shoppers who would be interested in your products. 

Google Ads 

Another winner is at hands with Google Ads virtually having a monopoly in the virtual world, concerning how ads are shown. Run a Google Ads campaign. 

Search Engine Optimisation 

While there may be some debate regarding the efficacy of SEO, it is a boon if your business turns at the top of the heap, with the click of a few keystrokes. Effective SEO has a positive impact on the business. 

Marketing Emails 

This has been an age-old marketing technique and it does continue strong. Marketing emails need to be sent out to prospective customers and increase your business’s engagement with them. One can also promote the business through these emails. 

Stretch the Marketing event 

Start early and finish late is the key mantra here, when it comes to extracting the maximum out of the vacation period. An extended period of sales days is not uncommon and can be used to maximise returns. 

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Have a financial plan 

Marketing and sales engagement programs cost time, money and effort. While two of the factors are personal actions, money can be an enormous hindrance. Hence, it is always advisable to look out for a business loan or even a small business loan, which will act as a backup.  

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Paint Positivity 

Reflect a sense of positivity and vigour in the ad campaigns. The message in these trying times needs to be loud and clear, that the new normal is also going to be a happy one. Put a smile on the face of the consumer and see how the cash registers jingle. 

So, now you have a great chance to boost your business sales in this festive season by using any of the above mentioned tips.

Let me know which tactics you are going to use first in the comment section.

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