It’s festival season around and by that, we mean it’s time to celebrate, eat, and enjoy. While you enjoy the holidays, it is also the time to encash on the festive season. They are the opportunities that all business owners look for to push out more sales. And of course, you also need to grab this opportunity with both the hands and make the most of it.
Let’s take a look at how you can make this festive season more memorable for you.
Prepare the Calendar
Ensure that each holiday is marked on the calendar and has a reminder. Notably, India is full of festivals, and you need to mark every festival with activities that can boost sales during the particular festival. You can prepare the seasonal content for your products before time by getting online and promoting in time. You can also share the plan with your team and ask for their suggestions. Creating a festival social media calendar in advance will only prepare you and your team for the festive season. So, what are you waiting for? Go ahead, plan, and grab the opportunities.
Offer a Sale
Sales are one of the best ways to promote products and business. No other activity can push your sales other than cutting prices or providing offers like buy one get two free. You don’t even need to decorate your shop or do a lot of marketing activity. Just ensure that the customers know about the discount that you are planning to offer and the period for it. Besides, you also need to prepare your market material.
Offer a Gift
You can offer more discounts! Don’t just show that you’re cutting the prices but also celebrating the festivals by providing additional gifts to the customers. This can be as simple as offering sweets during Diwali or a product coupon. The key here is that you need to make your customers feel like you are celebrating the festival with them.
Promote through Videos
If you are not employing videos in your marketing plan, you are not using social media marketing to its full power. You are just not leveraging on it ultimately. You don’t need to make full-fledged videos like advertisements. But short videos with a run time for only 10 seconds are enough if you are conveying your ideas completely. You just need to come up with a brilliant idea and the best way to convey the same.
Staying active on social media is the best small business marketing technique. However, the festive season is not the time when you should go active on social media. But you should be active on all social media channels all the time to build an audience for yourself. You must also work towards encouraging your audience to share the images and videos. And for this, your channels should have plenty of shareable pictures and videos online.
Send Personal Emails to your Audience
The old-fashioned email marketing can still do wonders for you. You can inbox a personal message instead of a public post with a good story related to your small business and thank your audience for being a part of your growth. Don’t forget to include a call to action in the email.
Decorate your Shop/Store
You need to represent it everywhere that it’s the festive season! Add festive banners to your website, adjust your window design, and change your packaging for the festive season. For example, if its Diwali, you can decorate your store with lamps and diyas. Your store needs to represent that you are providing time-limited offers and opportunities to grab the most of the opportunity.
Update Goals at Regular Interval
With the festive season around, it is also the time to set new goals and take a look at where you stand currently. With the knowledge of the current position, you can review how good the season was for you later. Besides, you also need to review your goals timely and set new ones. You can also have a look at the content you offer to your audience and update it regularly as per the requirements. Undoubtedly, the festive season is the best time to shift gears.
Show your Personality
In the end, don’t forget that festivals are the time for enjoyment as well. Don’t forget to enjoy yourself. You can think of giving a party to your regular customers. This is the time when you can build a relationship with them.
Apply for a Small Business Loan
It goes without saying that the festival season is the best time to take your business to the next level. In case you lack funds for the same, you can avail a business loan or Flexi loan. You can choose the best lender on the basis of lowest business loan rates and the documents needed for a business loan.