Running a grocery store in a country with a large population like India has been a profitable deal. One or two grocery stores are seen in almost every street here. As the population increases, the demand for daily use items also increases.
Grocery stores cater to the day to day needs. In a way, it can also be said that a colony or a residential society cannot be imagined without a grocery store.
It is a means of providing self-employment as well as employment to other people. But do you know that you can make more profits by expanding grocery stores! In this blog, we will learn how grocery stores can be expanded.
Grow Variety in The Grocery Store
To make the grocery store famous and more profitable, the most important is to keep all the variety of goods at the store. If your grocery store has more and more variety of items available, you will get more number of customers. In this way, sales will increase and profits will also increase.
It can be well explained with an example. In a grocery store, both lux and Patanjali soap is being sold, but as the Patanjali branding and promotion of its Neem soap is loud, so the people are getting more information about the Neem soap of Patanjali Brand.
Now people will run to grocery stores to buy Neem soap of Patanjali brand but the grocery store where only Lux brand soap will be sold, customers will not go there because customers need the Patanjali Brand neem soap.
In such a situation, the owner of the grocery store should keep the soap brand of the Lux brand as well as the Neem brand of the Patanjali brand.
Why just only Patanjali brand soap should be kept in the store, the store should stock all brands of soap, whose ads are running on television, on the internet, social platforms, etc.
This will mean that whichever brand the customer comes to buy, they will get the brand of their favorite brand & in return, the owner of the grocery store will get sure shot revenue for the popular brands that he/she has stocked.
This way the owner not only earns profits but also expands his/her Kirana business and as the person easily gets all the things he needs at the grocery store, he propagates this to other people as well. In this way, it becomes a chain and the expansion of the grocery store happens automatically.
Store Goods According to Customers’ Requirement
Suppose a person is hungry and have craving for a particular food item and he goes to a restaurant and orders food but the hotelier says that food item is not available at the restaurant. Now you can wonder what will be the mood of that customer.
Would that customer ever visit that restaurant again? No, he will not go. The same principle applies to the grocery store as well.
If customer-friendly items are available at any grocery store, then the customer likes to visit that shop again and again. Here the shopkeeper should keep in mind that he should always keep a register with him.
He should write in the register the names of the goods that the customers ask for and are not available to him/her and he/she should also get the goods ordered as soon as possible, this will increase the trust & credibility of the shop for the people. When customers’ credibility towards a grocery store increases, customers prefer to shop from that grocery store.
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Keep Good Customer Service
Once again I am putting an example in front of you. Suppose a customer goes to a grocery store to buy a biscuit of Rs 10. The owner of the grocery store comes to know that the customer in front has come to shop for only Rs. 10. Due to this, the shopkeeper talks very poorly to the customer and says that there is no biscuit of Rs 10 in his grocery store.
Now you think that when that customer has to buy goods worth 1000 rupees then will that customer like to go to that grocery store again? Not at all In this way, the owner of that grocery store loses one of his customers forever.
Since grocery store businesses are directly connected to customers, this business customer is directly related to the shopkeeper so it is the responsibility of the shopkeeper to treat the customer professionally & have good customer service.
Maintaining good customer service here means that when the customer comes to buy goods at the shopkeeper shop, he should get the goods he needs immediately, without needlessly waiting for a customer. Maintaining customer service is an essential condition for expanding grocery stores.
Brand Your Grocery Store
Branding a grocery store means trying to spread positive news about your store. Now your question will be, how can this happen?
So the very easy way for this is that from time to time you keep on offering some discounts at your shop and when the store announces the offer, get some pamphlets & give those pamphlets to your customers whenever they visit the store.
This will mean that people will have a good opinion about your shop and more customers will come to make purchases.
Read Also: 3 Small Business Ideas That Will Earn You Good Profits
Behavior Should be Polite
One of the business is “Customers are God”, so if you want to expand your grocery store, then you have to serve customers with a smile.
Explore New Place
To expand your grocery store, if you want to open a new branch of your shop, the first thing to do is to search for a new place. The new place should be such a place where people live and there is a good transportation facility.
If the convenience of commuting is not good, then it may be difficult to face problems in the transportation of goods.
Take Special Care of The Internal Design of The Shop
Many times it happens that people waste a lot of space to make their shop fancy, and then complain that there is no space in the shop. You can stop it. To save space, make the design inside the shop in such a way that you can save as much space as possible.
Start Credit Facility to Expand Grocery Store
Today, one of the best ways to succeed in business and to increase business is to sell goods on credit. It means to pay the value of the goods in installments.
At present, new products are being launched every day but people’s income is limited and there is no control over one’s desires & wants. The customer wants to buy a new item but his wallet does not allow him/her to try it.
In such a situation if the owner gives the product at half the price of a customer’s choice and gives the facility to the customer that he is free to give half the price according to the installment set for the product every month, will the customer not buy that item?
The customer will buy it. Rather, whenever he needs anything, he will go to the same shop and will become a loyal customer. The business will continue to expand at a very fast pace.
Also Read: How Can WhatsApp Business Benefit Small Business Owners?
Promote Your Grocery Store
There is a very famous saying that ‘what is seen is what gets sold’. This means that the business must be seen among the people to expand the existing business. The grocery store itself will not walk to the people by itself and say that I am a grocery store, this is my name and I am established in this place, I sell many things here.
So, it becomes the duty of the shop owner to promote the business because publicity is a medium through which the grocery store business of a shop owner can reach thousands of people very easily.
When the business reaches thousands of people, then naturally people will want to know about the business, & then they will be drawn to the grocery store. This will help expand the grocery store.
Use Astrology to Expand Your Shop
The identity of astrology in India is very old. Since ancient times, we Indians have been following astrology and give it great respect. Using astrology to grow a grocery business can prove to be a great decision.
Since people who are well versed in astrology, based on calculations, they tell what is the future of the business and what measures are possible to grow the business. So businessmen can increase their business very easily by taking astrological measures. That is, using astrology to expand a business can prove to be very fruitful.
Although astrology should be used to increase business, it can become a problem to seek the help of hypocrites roaming under the guise of astrology.
In such a situation, when businessmen contact an astrologer, it is necessary to first get good information about those astrologers, then, as the astrologers say, they should be doing the measures according to their advice.
This proves to be very effective to increase business. Let us tell you for information that almost all the big businessmen of the country take recourse to astrology to make their business big but you have to keep in mind that you should contact the astrologer according to your financial status.
Use Some Tricks to Increase Business
Spells and tricks prove to be very useful for growing a grocery store. Many times it has been seen that the total number of customers in grocery stores is increased by doing tricks. Sales increase as the number of customers increases & the grocery store profits increase with increased sales. When profits increase, businessmen can expand grocery stores very easily.
You need to contact the astrologer to try some tricks for expanding the shop. Only astrologers will tell you what to do to expand the grocery store. Therefore, it is better to contact a good astrologer and get information about the tricks related to expanding the business. This is also a fixed solution.
Arrange for money like it is natural that if you grow/expand your grocery store, then it will require money. To meet this need, you can take a business loan.
If your business is more than 2 years and your business turnover is more than 10 lakhs, then you can get a business loan within just 3 days*.
Now your question will be who will give loan in 3 days, the answer ZipLoan. Yes, ZipLoan is providing business loans from 1 to 7.5 lakhs without any mortgage on loan for online grocery stores sitting at home in just 3 days to help small traders.