Customer referrals hinge on one basic concept that is preselection. Humans are social creatures and like to discuss with their…

The online vs offline shopping debate has gained steam in the last few years. The food and grocery sector in…

Are you wondering why a good product description is important? Picture this. You’ve worked hard to create a product that…

Imagine a salesman who has been assigned to sell credit cards. He wanders around the city in front of cinemas,…

Customer Retention can be considered the most important marketing strategy. It is easier and much cheaper to target a customer…