Given its usage, the internet plays a significant role in everything, be it learning, education, shopping, or just for enjoyment. It is playing an important role in the success of a business as well, be it small or big. The business owners can think of creating online portals to attract massive traffic to their website. They can use major marketing tools, such as social media advertising, email marketing, etc.
The new generation of the business is growing with the help of the internet!
It was earlier difficult to start a business. Even if an individual could become a successful entrepreneur, it was challenging to make everyone know about the products and services so offered. However, you can now become an internet entrepreneur by using internet power to start and grow your business.
Using the internet for business has wholly solved all these problems. It is the tool that you can use to build your product. Let’s take a look at how the internet can be extremely beneficial for your small business.
Promote on Social Media
There are numbers of options available to help you promote your business online. But, out of all these options, some are expensive while some are inexpensive. So, if you don’t have an adequate budget for online promotion and marketing, you can start with the free social media platforms. For example, you can get started by creating a free business page on Facebook to promote your small business online. In addition, you can also use LinkedIn, Twitter, TikTok, and other such applications to promote your local business online.
The following are a few social media sites in India:
Most business owners in India don’t have enough budget to market their business online. They even face difficulty in gathering budget for advertising. So, they face a lot of challenge to run their business. With Facebook, you can get many people to have a look at your page and share your posts. However, for this, you need to increase your business’ reach. And for that, you need to post continuously, at least one post a day.
The following are a few tips to help small businesses promote their goods online, even with a low budget.
- Post on Facebook with some motive.
- Employ content calendar for social media marketing.
- Optimise the page for better visuals.
- Post on Facebook at the time when most users are online, like at lunchtime or in the night.
- Use video content for advertising your small business online.
- Always keep a close eye on Facebook analytics.
- Use different content ideas to get engagement on the posts
What kind of posts to design?
- Design posts on current news, trends, memes, festivals, occasions, etc.
- Create brand awareness by providing your product or service information.
- Share about your collaborations with new companies.
- Create question and answer posts which help in clearing doubts in your customers’ mind.
- Create polls and surveys to get engagement.
- Offer giveaways to get more engagement on your Facebook page.
- Share your customer opinions and reviews.
After Facebook, Instagram is the other prominent social media platform that can help you increase the popularity of your business gradually. Small business owners like you have a very good opportunity. You can promote your business online as it is a very budget-friendly platform. You can create an Instagram business page. On the bio of the page, you can add the link of your website or other social media accounts.
To get engagement, you can post user-friendly and interesting posts related to your products and services. You need to work towards increasing your Instagram followers, and for that, you can continuously use hashtags. You can also publish interesting mini videos on Instagram.
The other such useful social media sites include:
Promote on Video Sharing Sites
It goes without saying that visuals have more power to attract than written words. Thus, you are suggested to give equal importance to free video sharing sites as well, such as YouTube. However, to benefit from them, you need to create appealing videos about products and services. The following are the popular video sites in India:
Online Free Press Release Distribution
One of the best ways to promote your business online is by distributing a press release online. For this, you can get in touch with top media houses. You can submit press releases of your business and products and services that they can distribute throughout the country and world. Press Releases are undoubtedly a great way to promote your business online.
A few press release sites in India are:
- PR Zoom
- Did You Knew
- New Wire Today
- Click Press
- YourStory Article
Create a Website and Blog
To attract users online and make your products familiar among them, you need to create an attractive website and a dedicated blog page of your products. With their help, you can conveniently highlight the positive aspects of your products and services in India. Actually, the website is the face of your business among the audiences. It helps in attracting current as well as potential customers or users of your products.
Classified Sites
You can also unlock the power of classified websites if you want to promote your business online. You won’t get any traffic by merely creating a website online. You need to promote it in various ways to get traffic. One such way is to list your business online on local classified websites. Many local business listing sites are available online that you can use for this purpose. The following are several local business search engines in India:
- IndiaMart
- JustDial
- Sulekha
- KeyVendors
- TradeIndia
Local SEO
If you want to expand your business online, you must also give the local Search Engine Optimisation the importance it deserves. It is undoubtedly the best way to derive traffic to your website and blog. For this, you can list your business on Google Business and verify it to show your business on Google Maps and other local search results.
Online Advertising
Without any doubt, online advertising is one of the effective ways to promote business online on the internet. You can place your business ads on classified websites. For this, you first need to find the right business directories and sites through which you can approach your target customers.
To ensure your business is on the path to success, you need to take the help of the internet. And with the different ways of promoting your business online, you can effectively use the strategy for the benefit of your small business.